Campus Philly is a 501 (c) 3 non-profit organization that fuels economic growth for the city of Philadelphia by helping regional students find internships, introduces them to the city their campus, and ultimately plays a role in helping students make an impact.
As program manager of social media and communications, I also became Editor-in-chief of content.
Content for the website was created based on a seasonal editorial schedule I created with my editorial team of interns. When articles were edited by me, I worked with the Creative team to inform them on details of the content so they could create graphics or choose appropriate images.
The bi-weekly newsletter was a reader's digest that included regional jobs & internships, local events, and profiles on Philadelphians who are doing cool things to make an impact. Featured articles were linked directly to content that was live on the website.
This image is the first page of a two-page newsletter.
In collaborating with Stephanie Skari of Campus Philly, together we established a bi-weekly communications workshop where content and design met, brainstormed, and executed projects. Projects included social media, layout of newsletter, campaigns and company workshops.
This is an example where Stephanie and I were inspired by a candy wreath on Pinterest. Campus Philly's colors are red and white and we always love to include branding in our images. We replicated our logo in a "fresh" way. I created content to support the image that served as our holiday email to a listserv of 22,000+ regional students.